We started with you. With the routes you take every day, the rhythm of your morning, together on a terrace or alone taking a walk to clear your head. The person and the moment had to be central.
Together with our community, we explored in workshops what All Access means in everyday life. What it feels like to navigate a world that doesn't always move along with you in a wheelchair. What you really want: to simply belong, not to be stared at, and to be able to execute your plans without detours.
From this came one core insight: you don't want to be stared at, you just want to be present. The balance wheelchair should not be in the spotlight but an extension of your personality. No typical medical appearance. No clinical image, but a brand that feels warm, accessible, and contemporary - with new colors, a renewed logo, and a style that fits real life.
In our photography, you can see this reflected: friends, colleagues, families, a day that simply continues. Activity is central! The people in the photos are our own customers and wheelchair users. They show how it can also be: a balance wheelchair that blends in, so you as a person remain in focus.
We have worked hard on this - on every color, every photo, every word - because we felt it had to be different. We are proud to now have a brand ID in which your life and your plans form the basis of everything we showcase.
Balance Your Day
